Our team provides comprehensive legal services in advertising, marketing and promotion, ensuring regulatory compliance and protecting the interests of our clients.

 

• Advertising Review: Analysis of advertising campaigns to identify risks of false or misleading advertising, assess the legality of comparative advertising, and ensure compliance with the ban on advertising to children.

 

• Product placement and sponsorships: advice on product placement, sponsorship and branded content creation projects for cinema, television and digital platforms.

 

• Contest Compliance: Drafting contest rules that comply with the Competition Act , the Criminal Code and the regulations administered by the Régie des alcools, des courses et des jeux. Assistance with filing contests in Quebec and mastering the administrative procedures of the Régie.

 

• Consumer Protection: Advice on compliance of business practices, including the validity of automatic renewals, warranty programs, unilateral contract modifications, and rules regarding gift cards and bonus programs.

 

• Marketing and Advertising Agreements: Drafting and negotiating various types of agreements, such as product supplier contracts for contests, confidentiality agreements, distribution, licensing and sponsorship agreements.

 

• Influencers: agreements with influencers and drafting of codes of conduct applicable to their publications.

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• International coordination: legal support in the management of advertising campaigns and promotional programs on an international scale, including coordination and obtaining legal advice abroad.

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By combining local expertise and global vision, our team can offer tailored legal solutions to address complex advertising, marketing and promotion challenges, while ensuring compliance with applicable regulations.